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His Praetorian
in defence of benefactors and usurpers alike
Thursday, May 7, 2009
salute: wk12
WK12 is ad agency Wieden and Kennedy's semi-secret, Apt Pupil-style academy where each year 12 young creatives are hand-picked to attend the half school half experiment. The program immerses it's lucky entrants with hands-on brand collaborative projects that focus locally in the schools home of Portland, Oregon. It also happens to be the same place longtime agency client Nike is headquartered. You might stroll in to class one morning and your "professor" happens to Dan Wieden, the agency co-founder who came up with this little slogan "Just Do It". Nuff said.
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