lyle and scott: because just any old knit won't do

I was in the elevator yesterday with a nice middle-aged woman, riding to the mezzanine level of my building. As the door opened, I did my usual thing with a courteous "after you," making sure to let her pass first. Now normally that's where the scene ends but today, said woman took a few steps and then turned back and quipped, "A gentleman! Where have you all been hiding?" I wasn't able to formulate a quick explanation as to why my simple act seemed to be an anomaly to her. So I thought about it some more...our generation needs a serious gut check on matters of propriety. I figure we can start with something simple, like attire. Oh hello Lyle & Scott. (Cue random traditional Scottish music). Welcome to His Praetorian. You'll be fitting in just fine with your 130 years of history perfecting Scottish knitwear.



When William Lyle and Walker Scott borrowed 1300 quid back in 1874 to form their small knitwear company, the town of Hawick had already become the centre of the British industry. Did they know that their lambswool creations, washed in the local river Teviot, would inherently become a bastion for well-mannered individuals to prove their class and sophistication?



Of course they did. That is why I've placed them here. To serve as a beacon to all you elevator riding heathens who just needed to see the light.



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